Trademarks are a key component of any successful business marketing strategy as to build e-mail marketing them to identify, promote and license their services or goods in the marketplace and in addition to distinguish these from those of their competitors, thereby cementing customer loyalty. A trademark symbolizes the promise of a quality product and in this global and increasingly electronic marketplace, a trademark is often the only way for customers to identify a company’s products and services. Trademark protection hinders moves to “free ride” on the goodwill of a company by using similar distinctive signs to market inferior or similar products or services. Loss, dilution or infringement of a high-value trademark could prove devastating to a business.

World Intellectual Property Organisation (WIPO) is a specialised agency of the Not (UN) which oversees the career of international registration of trademarks through Madrid Device.

Although it is unrealistic to obtain an ‘international trademark’, whereby a single trademark registration will automatically apply around the world, the Madrid system permits the filing, registration and maintenance of trade mark rights in more than one jurisdiction on a global basis.

Background-

The Madrid is actually administered by the International Bureau of the world Intellectual Property Organisation in Geneva, Europe. The Madrid system comprises two treaties; the Madrid Agreement Around the International Registration of Marks, which was concluded in 1891 and entered into force in 1892, and the Protocol Relating to the Madrid Agreement, which came into operation on 1 April 1996. The Madrid Agreement and Madrid Protocol were adopted at diplomatic conferences held in Madrid, Spain.

Recent Developments-

There are many significant recent developments trademarks Law Vis a Vis Madrid system. The accession of United States and European Union to Madrid Protocol on 2nd November 2003 and 1st October 2004 respectively is considered as vital development.

A record 36,471 international trademarks applications were received in 2006 by wipo under Madrid procedure. This represents 8.6% increase on figures for 2005.

No. Of developing countries witnessed significant growth in international trademarks filing in 2006.China is the most accepted designation for international protection because of its ever growing economy and trade potential customers.

WIPO also promotes use of electronic communication for processing of international software program. In April 2006, WIPO introduced a new Online trademark renewal status India international trademarks renewal service enabling users to maintain their trademarks rights quickly and efficiently, about 22% renewals recorded electronically.

A number newest improvements, including new search facilities, were also introduced to the ROMARIN database which contains information regarding all international marks which usually currently in force in the international trademark register. As from January 1, 2007, the ROMARIN data base was created available, free-of-charge, on the WIPO web site.

Indian Perspective-

India is also considering and is in fact inclined towards granting accession to the Madrid system. India is beginning in order to the various primary advantages of acceding to the Madrid System, gather that, the applicant for an International registration is required to file only one application, pay one fee in local currency, and is not required at least initially, to submit foreign powers of legitimate. Renewals, assignment recorders, changes of name and/or address of a major international registration may be affected by filing one document with the International Bureau. Moreover, the payment of a particular filing fee and preparation of in one application should make savings in legal service fees.

India has asserted it would join the Madrid System after making due preparations, including modernisation of its trademark offices. Investment and action in this direction should be expedited and Indian providers of goods and services enabled to leverage the system without further delay. It also needs to be noted how the Madrid System does not prevent trademark owners from routing their application through the IP offices of member-countries other than their own. If India does not accede to the system early, Indian businesses may be made to put in their international applications with all the IP offices of third countries by setting up minimal operations prescribed for this specific purpose.

Multinational Registration of Trademarks in the Indian Perspective

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